B2B SaaS Platform

Designed to allow the user to make faster & better-informed decisions, as well as experience real time updates and insights for the market conditions. The system creates private market views for each client based on the distinct data provided and allocates them to different dashboards depending on the content. There's also a lot of freedom given to the user, to manipulate the data, combine them, create and download useful datasets and more.

The Design Challenge:
Turn complexity into clarity through a simple, light & easy-to-use platform, that holds, processes and organises lots of complex data.

My contribution:

• Creation of new dashboards and features from inception to delivery and beyond.
• Ensured interface scaling: lightweight design, consistency in typography, spacing, colour to prevent visual overload despite rich data.
• Delivered iterative improvements: early usability testing revealed common pain points, opportunities for simplification and refinement.
• Quality assurance of the UI upon releases and maintenance after.